Posts tagged "Blue Ocean Strategy"

The blue ocean strategy

Take a moment to think back to your childhood. If we say the word “circus,” what comes to mind? For most people, it’s a vision of elephants, clowns, and acrobats; sawdust on the floor; and vendors hawking cotton candy and popcorn during the show. If you love the circus and want to create a company to compete in that space, Ringling Bros. is pretty stiff competition — it’s the 800-pound gorilla in the market!

But what if you strategy that the competition isn’t important — that there must be some space out there in which Ringling Bros. doesn’t compete. In other words, you want to find customers it doesn’t serve — a clear blue ocean of “uncontested market space.” Continue reading “The blue ocean strategy” »