10 Telephone Sales Tactics that Work
From sending singing telegrams and direct mail to e-mail marketing, tradeshows and mixers, salespeople go to extraordinary lengths to avoid making cold calls. The reality is that even in our internet-based world, few tools are more effective and necessary for generating sales and sales appointments than the good old telephone. And I don’t think much of farming out the cold-calling to someone who does not actually sell your product or service, which probably leaves it to you
So what’s the big deal? For some reason, telephone cold calls inspire fear. Perhaps that fear is driven by the fact that most of us, at one time or another, have been less than gentle with a caller who has interrupted our dinner or called right in the middle of a family discussion to ask, “How’d you like to save money on your phone bill?” Continue reading “10 Telephone Sales Tactics that Work” »
Categories: Marketing Tags: Sales Tactics, telesales